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Helping Animal Health Brands Launch Smarter, Scale Faster,
and Stand Out.

I provide fractional CMO services and strategic marketing consulting for animal health brands—specializing in brand positioning, go-to-market planning, and multi-channel growth.
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ABOUT

14+
Years Experience
I’m a fractional CMO and B2B marketing expert specializing in animal health, veterinary products, and go-to-market strategy.

I’ve led global brand growth, 7x revenue, into 30+ countries, and built award-winning omnichannel campaigns across the animal health industry supporting veterinary distribution, hospital groups, and independent clinics.

With a background in strategy and creative execution, I help brands position, launch, and scale with clarity and precision.

SERVICE

I help animal health and veterinary brands unlock growth through strategic brand positioning, go-to-market planning, and CMO-level marketing leadership—on a fractional or project basis.
Brand Strategy
What I do
Strong brands do more than look good—they align teams, guide decisions, and accelerate growth. I help animal health companies define who they are, what they stand for, and how they show up in the market.

From brand architecture to messaging frameworks, I bring structure and clarity to the chaos, so your brand becomes a competitive asset—not just a logo.
Tools
  • Brand positioning workshops
  • Messaging hierarchies and brand voice guides
  • Competitor and category analysis
  • Vision, mission, and values alignment
  • Brand architecture and portfolio structure
  • Creative briefs and brand tone audits
  • Cross-functional brand rollout planning
Product Positioning
What I do
Whether launching a new diagnostic, a consumable, or a tech solution, the difference between “meh” and market-moving is positioning.

I help brands articulate why their product matters, who it’s for, and how to talk about it in ways that drive adoption across veterinary clinics, hospital groups, and distribution channels.
Tools
  • Positioning statements and product narratives
  • Customer segmentation and persona development
  • Differentiation mapping (vs. competitors)
  • Value proposition design
  • Messaging by audience (vet, distributor, owner)
  • Sales enablement toolkit (one-pagers, slides)
  • Internal launch and training alignment
GTM and Launch
What I do
A successful launch isn’t a moment—it’s a sequence. I design go-to-market plans that align brand, sales, and channel strategy to create demand, build awareness, and accelerate velocity.

Whether you're launching through the veterinary distribution, DTC, Amazon, or others, I help you build the right runway and momentum.
Tools
  • End-to-end GTM planning (pre, launch, sustain)
  • Channel selection and rollout strategy
  • Distribution enablement planning
  • Content and campaign calendars
  • KPI frameworks and feedback loops
  • Cross-functional launch playbooks
  • Tradeshow and conference integration
Fractional CMO
What I do
When you need senior-level marketing leadership—but not a full-time hire—I step in as a fractional CMO to guide strategy, mentor your team, and align marketing with business goals.

Whether you're building a function from scratch or need to re-energize your brand, I help bridge the gap with experience, focus, and clarity.
Tools
  • Executive marketing roadmap development
  • Team org planning and vendor alignment
  • Performance marketing and brand balance
  • Leadership meeting participation
  • Budget planning and allocation
  • Department KPIs and reporting structure
  • Hiring, mentoring, and agency oversight
Working with Marzuz was an absolute delight! They listened to our requirements and turned our vision into a stunning reality. The attention to detail and creativity in their designs truly set them apart.
David Lee
Luminous CEO
Working with Marzuz was an absolute delight! They listened to our requirements and turned our vision into a stunning reality. The attention to detail and creativity in their designs truly set them apart.
John Stone
Lucid CTO
Working with Marzuz was an absolute delight! They listened to our requirements and turned our vision into a stunning reality. The attention to detail and creativity in their designs truly set them apart.
Andrea Gabriel
Tang CEO

PROCESS

My AAA process is built for the unique dynamics of animal health—combining strategic clarity with commercial execution.
01
Audit
Before any strategy takes shape, I assess where your brand or product truly sits within the animal health landscape. This includes analyzing competitor offerings, distribution dynamics, and unmet needs across clinics, hospital groups, and pet owners. The goal is to uncover your positioning gap—and how to own it.
02
Align
Veterinary markets are layered and specialized. I develop messaging that resonates not just with end users, but with the full decision-making chain—from veterinarians and practice managers to distributors and procurement teams. This ensures your value is clearly understood at every touchpoint.
03
Activate
With strategy and messaging in place, I help you build and execute a go-to-market plan designed for the realities of animal health. Whether you're selling through distribution, direct to clinic, or retail, I map your path to traction with coordinated campaigns, sales tools, and channel alignment.

WHY CHOOSE ME

Deep industry expertise. Proven results.
Ready to lead without the learning curve.
I’m not a generalist figuring things out as I go—I’ve led real growth from inside the animal health industry. I understand the nuances of veterinary channels, product launches, and clinical adoption because I’ve done it.

Now, I bring that experience to a select number of clients who need strategic clarity and fast execution—without the overhead of a full-time hire or the ramp-up time of an agency.
About
Service
Process
Let’s work together
wlschwing@gmail.com
Hello@marzuz.com
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