I’m Will Schwing, Chief Marketing Officer at KVP International and a marketer for fifteen-plus years, across agency, research, and the operator’s chair. I live in Pasadena, California with my wife and daughter.
Marketing has a simple destination and innumerable ways of getting there. The goal is to create demand. How you get there is a modern, complicated toolset, and the mix that works for one business won’t work for the next. At KVP, it meant turning the marketing department into a value-add agency for our partners, at no cost to them. For you it may mean something else altogether. Success comes down to branding, messaging, timing, channels, and ultimately people.
I’m a creative strategist at my core. Define the problem, arrive at the solution, and deliver it with perspective and polish. I work quickly and decisively. I can see the finish line early, which is a powerful tool and, on occasion, a liability, because I have to bring linear thinkers along with me. I build frameworks so decisions get made fast. Defend, Capture, Conquest, Scale is one. Brand-performance marketing for B2B, built around memorability, is another. And I pull heavily from outside my industry, especially CPG, because B2B tends to move slower than it should.
Before KVP, I ran accounts and creative at Brains on Fire in Los Angeles for BFGoodrich, Michelin, and Warner Bros., and started in consumer research at Ipsos. I speak on innovation and go-to-market at AHNTI, the Pet Innovation Summit, and the Veterinary Innovation Summit, created The Bowman Report, and have nine Vetty Awards to show for the work. I studied communications at Westmont College and speak fluent Spanish.
I speak on innovation and sustainability in animal health, on panels alongside C-suite executives. Animal Health, Nutrition & Technology Innovation Summit, Boston and London. Pet Innovation Summit, Los Angeles. Veterinary Innovation Summit, Kansas City.
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“KVP’s marketing is gorgeous and part of the reason we want to work together.”
Dr. Georgensen, SVP, Mars
“Do not underestimate the power of KVP’s brand.”
César França, former President, Global Proprietary Brands, Covetrus
“The thing that puts KVP over the edge is not just price or product, but the marketing services you offer.”
Joseph McElmery, VP Supply Chain, Thrive Pet Healthcare
B.A., Communications, Westmont College. Spanish, fluent.