The Strategy Desk

Notes on brand strategy and go-to-market execution in animal health, written for the founders and commercial leaders modernizing how veterinary products are launched, positioned, and sold. I publish when there’s something worth saying.

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Private Label Goes Public

Private label just took a record share of the American shopping cart, and pet led every category in the store.

Who Owns the Answer?

Across B2B, buyers now build their shortlist inside an AI model before they ever talk to you.

Private Label Goes Public

Who Owns the Answer?

The Retail Pincer Closes on Animal Health

Promotion Is Permanent: What Zoetis’s Q1 Actually Signals

Read everything on Substack

Will Schwing

Fractional CMO and demand strategy for animal health and pet brands. Pasadena, California.

The Strategy Desk

Résumé PDF pending

Figures are shown as growth rates and ranges to respect company and partner confidentiality.

Will Schwing

Fractional CMO and demand strategy for animal health and pet brands. Pasadena, California.

The Strategy Desk

Résumé PDF pending

Figures are shown as growth rates and ranges to respect company and partner confidentiality.

Will Schwing

Fractional CMO and demand strategy for animal health and pet brands. Pasadena, California.

The Strategy Desk

Résumé PDF pending

Figures are shown as growth rates and ranges to respect company and partner confidentiality.